It doesn't spontaneously become 80/60/40 W for one system, just because you think one way is "more efficient" (...just a hint, but the "more efficient" forced-convection heatsink won't be the one with the slow, quiet flow, anyway...).
A water cooled system could cool just as well as one with a loud fan while being much quieter, simply because it can move the hot air to the outside of the case before using a fan to dissapate it.