Apart from Far cry (god bless fra cry), Assassin's creed, Prince of Persia, some Tom Clancy stuff, and Rabbids maybe, what are the big IPs they own? Rayman?Also I'm not sure just how valuable IP and back catalog's by themselves are really worth.
Apart from Far cry (god bless fra cry), Assassin's creed, Prince of Persia, some Tom Clancy stuff, and Rabbids maybe, what are the big IPs they own? Rayman?Also I'm not sure just how valuable IP and back catalog's by themselves are really worth.
Judging by this common trend happening not just in games, but other products that fail and trigger outrage, the simultaneous projection of DEI through different media, and the push through social sciences with creative theories presented as "science" in politics, I m starting to believe that there are unseen agendas at play.The thing I don't get is, if they think that's what the public wants, it should reflect in better sales and commerce. If trying an ideology across your product range results in worse sales, it's not what the public wants, at which point you should likely abandon it. Unless the intention is to try to change society and being willing to sacrifice the company to do so?
Unfortunately, those making these decisions aren't the ones who get fired.The thing I don't get is, if they think that's what the public wants, it should reflect in better sales and commerce. If trying an ideology across your product range results in worse sales, it's not what the public wants, at which point you should likely abandon it. Unless the intention is to try to change society and being willing to sacrifice the company to do so?
This is not a politics thread. The presentation of a set of values influencing a company direction, and wider market motions, is fine, but the origins and purposes of that set of values is OT.Judging by this common trend happening not just in games, but other products that fail and trigger outrage, the simultaneous projection of DEI through different media, and the push through social sciences with creative theories presented as "science" in politics, I m starting to believe that there are unseen agendas at play.
I ve seen subjects even in Wikipedia altered to satisfy these ideologies. Even historical events and cultures.
For example eunuchs in certain cultures that had no concept of social gender, who served specific roles (such us guarding the harem hence the castration, or to remove sexual desire) are now presented as a third gender. WTF?
What the public wants is obviously bourne out in sales, but the blanket idea that there is some trend for DEI, or dare I use the undefinable term "woke" games failing wholesale is not being proven by those sales. Look at the Steam curator dedicated to exposing games that contain DEI/woke content. They don't recommend Starfield, Hogwart's Legacy, any of the Call of Duty games, or Balders Gate 3 - Some of the best selling games. Even Space Marine 2 is filled with "Overtly Pro-DEI content" according to them, but it's one of the fastest selling games so far this year.The thing I don't get is, if they think that's what the public wants, it should reflect in better sales and commerce. If trying an ideology across your product range results in worse sales, it's not what the public wants, at which point you should likely abandon it. Unless the intention is to try to change society and being willing to sacrifice the company to do so?
The argument is probably/possibly one of degrees. It may not be the message or existence of any particular ideology that makes a game unappealing, but if the game takes it to an extreme, or compromises the game (or other artistic endeavour) for non-gaming values.I don't think we can distill Ubisoft's problems to something as simple as the public rejecting some ideology, because sales of games featuring the same type of ideology that is purported to be ruining Ubisoft games are some of the best selling games so far this year.
Whatever it is, Ubi need to work it out and address it, if its not too late.It's a bit more that they make a bunch of same-y games that I think many people aren't interested in buying every year with budgets that have ballooned to near unsustainable levels.
I think that version is included with Ubisoft+ for $17.99 a month, or $179.99 a year.if you wanted all the content you had to pay 110€ (digital version) or so.
- More editions than actual games sold
They make vapid games. People get bored of them and when the next one feels like a reskin of the last one, people just move on.
Very good summary.While I like Ubisoft and have some games on their Ubisoft store -HoMM games mostly-, they've done many things wrong. Facts:
- They have lost practically 100% of their market value in the last three years. The shares have gone from being worth $108 to $9.
- They get the Star Wars license. They are going to make a Han Solo game, but they back out and put a girl as the main character and make the game Woke as hell, it seems like the dialogues were written by the human resources department.
- The game is a mess, nobody gives a shit about the release and it takes a huge hit in sales. Not to mention that the game had a thousand editions and if you wanted all the content you had to pay 110€ (digital version) or so.
- After years and years of the community asking for it, they decide to release an Assassins Creed in Japan (and they are late with Ghost of Tsushima).
- They put in a black samurai and a girl. People go crazy and Japan goes crazy, even historians on the subject of Yasuke, the black samurai.
- We were a month and a half away from the launch and practically no gameplay. They have delayed the game to February.
- A lot of the content they had shown was the black man destroying Japanese villages, and killing the Japanese.
- They released a Funko figure of the black samurai on a Tori arch destroyed in half. That is a symbol of the destruction of Nagasaki by the atomic bomb. To give you an idea, it is as if they released a collector's edition of Spiderman with Spiderman on the destroyed Twin Towers.
- Guillemot, the CEO, giving statements assuring that their objective is having fun and not to introduce a woke agenda.
Let's see how far they can sink.