Is that really true though? I don't really agree, personally, unless you are saying that there aren't enough AAA titles that focus on just gameplay. But I think many wouldn't consider titles AAA because they lack 'production values' when they don't have a significant story arc.
Perhaps the issue is the whole notion of AAA? We hear that being bandied around a lot. What about AA games, and A, and B and C rated games? Looking back at what I played in Olden Days, games like Tekken had silly player stories but was just a bunch of fights. Driver was great, but the story was weak and ignorable - we just loved the gameplay. Baldur's Gate: DA had a story but just to take you from point to point. The game wasn't sold on its incredible motion capture and realistic acting. Crash Team Racing was just a Mario Kart clone. It was sold on its gameplay. Metal Gear Solid was spent mostly doing the VR training. I don't recall if I ever completed the story. I know I didn't care about it! R-type, going back further, was just a game - shoot baddies. Almost everything on 16 bit was just a game. A challenge to be beaten, rather than a story to be told.
Since the earliest days of gaming, story didn't come into it because the tech couldn't handle it. But that was a Good Thing, because gaming is about playing games, and not watching/partaking in movies. I have no complaints with movie-type games, but I do lament the disappearing sense of gaming for the fun of playing games. I don't recall any board-game that was story led, or any game played as kids that followed a divergent story arc.
Many times when imho a great game is released but story is, well, budgetted seriously there are big complaints, even when totally skippable (e.g. MotorStorm 3).
Why did MotorStorm 3 bother with a story? Why not just have races?
For me personally most genres that I like to play benefit from having a good story that drives me forward and immerses me into the gameplay. I'm not 100% sure I can see your criticism.
The criticism is that no-one seems to be making games based on the fun of the gameplay. The emphasis is always on realism and story. It feels like the games industry is trying to make interactive movies rather than just games. LBP's reveal was awesome because it was just a game, obviously. It was all about play.
I want a gaming company to stand up one E3 and showcase a reel of titles published by how fun they'll be. At least, a good amount of fun to balance out the gritty, hardcore, deep entertainment. That's why I find myself more attracted to download titles. Dragon's Dogma is trying to get me to buy it based on feedback in the game's thread, because it sounds like fun experimenting with battles. No-one's selling it to me on the quality of its facial rigging or plot scripted by some famous Hollwood writer!
And All Stars, or whatever, contains characters such as Fat Princess, the guy from Twisted Metal, Sly Cooper. And Kratos, well, for me, in his own way, he's all about fun and games if you ask me. So of those five characters that were being played, it didn't seem that bad.
Hmmm. Fat Princess is obviosuly 'fun', as is Sly. And PaRappa. Sweet-tooth is a bit hardcore as a psycho, but I'll grant the old Twisted Metal game was a game about hacing fun and not story driven, epic experiences. Kratos is similar. Radec is from an Epic shooter. Nte and Big Daddy are from AAA games. Maybe I'm being unfair on this game - it has an okay balance.
In fact, that's one of the big reasons why I enjoy Sony - they still cover a big, diverse range of gaming experiences. I'm glad that we're reaching the end of the generation, because I've wanted to see more good 'kiddy' games for a while now.
What 'it's just fun' games are on your radar? LBP Karting is clearly like that, as is All Stars. I can't think of any more I know, where it's just about the game. Perhaps a further criticism I have is that the games created for simple fun, like Fat Princess, turned out not to be too good due to design faults and/or bugs. Most of those games focus on online play which is fraught with problems, and have significant 'get repeatedly trashed until you learn how to play' issues. Games with bots you can play solo or coop solve that but are few and far between.
Ooo, a good example of how fun is becoming less important in gaming is Starhawk. The solo campaign in that is story led. It leads the player through scenarios and controls what they can do and when to some degree. A more fun approach to their gameplay mechanic would have been allowing the building of forts and strategies in open maps. Even the Prospector coop mode isn't as fun in design as it should be because of the crazy time contraints between rounds. We enjoy it most when we can cheat and leave a guy left, farm energy, and build our base up. If it was me designing that game, I'd have maps where you could set starting amount of energy, enemy types, building limits, and just set up challenges. I think exploration and challenge solving are the key elements to playing games. Portal 2 was exactly that and was celebrated as a result.
All in all, it feels like the childish sense of fun that gaming had is in the decline. There was a Eurogamer article on Kinect that highlighted how kids can have fun with anything, just by exploring. I don't feel anyone's bringing that to gaming, prefering instead to sink their money into big budget production values.