Tiburon aiming HIGHER than new Madden screens/commercial !!

It doesn't look like that Nike's commercial in these screens, that's for sure. It's obvious that's what they were going for but it's also obvious that it looks nowehere as good. If it animates something like that commercial that'd be very impressive, though.
 
Could EA even have realtime footage with incomplete dev kits? Isn't everything shown prior to that just an artist render since the GPUs haven't been finalized yet? Correct me if I'm wrong. I think more is being made of these shots being rendered than should be. PEACE.
 
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