ShaidarHaran, they would have had to have canceled the next high-end project (G90+) before the ATI R600 was even unveiled.
Also, do you think Nvidia is doing to bad or hurting so bad with their 44+ margins? I don't think so. If it's not broken, don't fix it. What got them to that point is having high-end parts.
Why do you people keep missing the fact that I'm not suggesting NV should not introduce a high-end SKU this Fall? How many times do I need to say "65nm GX2-style G80 derivative" for it to sink in? Nothing says "high margin" to me like G92 sounds, and 2x G92 is still a high margin part if it takes over the Ultra's price position (as it no doubt would).
You can always sit on a completed project... you can not, however, just pull one out of thin air.
/step 1: Can R&D on G90.
/step 2: Rehash G80.
/step 3: Profit...
/step 4: Release competitor to R700...
/step 5: Oh #@%& !!!
/step 6: Fire everyone who thought step 1 was a good idea.
lol, you say this as though G100's development has anything to do with G80's refresh.