I think PiNkY is talking about the U-Series Bravias, better known as the supermarket brand Bravias.
http://www.amazon.co.uk/Sony-Bravia-KDL32U2000U-Widescreen-Freeview/dp/B000HBNI6K
They're pretty price competitive with LG and Samsung.
[edit]That's not to say they are price competitive. You can usually find the alternative brands for £50-100 cheaper, but it's a damn sight better than their more premium models. (I still wouldn't recommend getting one since they're so barren feature-wise)
Exactly, you see heavy advertising for those in the big CE chains here (Saturn, MediaMarkt, etc.) and they are mostly cheaper than Samsung, Panasonic, Toshiba, etc.. The X-series hardly qualifies as entry level.