Sony Game Division Earnings, Q3 FY06

Exactly, you see heavy advertising for those in the big CE chains here (Saturn, MediaMarkt, etc.) and they are mostly cheaper than Samsung, Panasonic, Toshiba, etc.. The X-series hardly qualifies as entry level.

 

Did anyone else notice the 5.2 million number for PS3 software units in the quarter?
Wasn't the internet supposed to believe that PS3 attachment rates were complete garbage?

 

These are shipped numbers and might include the bundled BR-discs. Now suprises there I'd say.

 

If you look closely its not Software 'sales' but Software 'shipments.'

If you make 1 Million copies of Gundam, and sell 23k worldwide, it sure would make the production number look awfully pretty.

 

If you combine Samsungs Plasma (a flat panel technology) and LCD (a flat panel technology) Samsung beat Sony.

http://sony.broadcastnewsroom.com/articles/viewarticle.jsp?id=100699


The Sony claims I'm not so sure about.

The Grand WEGA is their SXRD (LCOS) rear projection microdisplay HDTV's. The Sony claim seems to be combining sales of another technology. I'm just skeptical of what is being claimed. The claims seem highly selective and filtered regarding Sony branded TV's.

What happens if you combine Samsung Plasma, LCD, and DLP sets together? Every Plasma sold is pretty much 37" or bigger and every DLP is like 42 inches are larger. Samsung is the largest seller of DLP's in the world.

 

Does the MS loss also include the Zune development and launch?

 

Brimstone I'm not talking about Sony 'claims,' I'm talking about NPD sales figures indicating Sony as #1 in the HDTV market in the US.

 

Is that relevant?
Q4 CY2006 is the quarter with the immediate launch expenses factored in for Sony. If you want any comparison to Microsoft's performance, I'd rather suggest looking at Q4 CY2005.

 

It depends on how you look at the NPD numbers.


Samsung sold more than Sony. Samsung has more marketshare.


Sony generated more revenue. Sony sells each display for a higher dollar amount than its competitors.

The Sony SXRD (LCOS) Grand Wega is propelling company forward in the display market.

They generate enormous revenue from SXRD sales. LCD Bravia isn't the story, SXRD doing well is.


SXRD should have big things happening over the next couple of years. Laser light sources will simplify the optics for LCOS sets, therefore lowering costs. That along with .65 nm manufacturing technology will lower costs even further.

 

Bravia is high margin; so is SXRD.

Margins are just as important to the final sales figures as total units moved. Does the public consider Bravia to be "better" than Samsung LCD's? If so, that's what brand power is all about, and what will enable Sony to compete at higher price points on lower volumes.

 

I was under the impression that the public considered Samsung (and its V shaped ergonomic) to be synonymous with "LCD TV".

Surely the Bravia brand name is too new to have a high rate of recognition among the unwashed masses.

 

I don't think so - I think "Bravia" is viewed as the best among LCD TVs right now. And well it should be, because it is.

 

This thread is about money. Hence, if anything, revenue wins.

 

Good thread. Very informational.

 

Sharp LCD's TVs are just as good according to Dutch consumer guide

no surprise though that Bravia line is selling well it's a good product and it's being advertised non-stop.

 

Yes, if these are the same figures I saw earlier it's for all of MS's entertainment division.

 

1). Congrats Sony on avoiding the worst predictions by a country mile.

2). Jaysus, somebody bitch-slap a financial analyst or 5 already, please? They were off by nearly 100%? How does that happen? Are the analysts that bad, or is the transparency of corporate finances in Japan that bad?

 

That would be -$286m.

One thing's for sure, currently Sony (gaming) is putting microsoft's (gaming) losses to shame. I dont want that to get lost here.

 

If youve a problem with the comparison itself, your beef is with Brimstone. (sorry Brim )

 

Indeed - but the ps3 is much more expensive to make. It also has BR riding on it so if it takes off it could generate more profit in the long run for Sony.

Bigger risk for either bigger reward or bigger losses.