JD said:I tend to agree with trident when they've said that programable hw is easier to design and write drivers for and this makes it possible for other smaller companies to compete. It's also nice that MS is doing the hlsl that ihv can plug into. Maybe this is why s3 went with 2+ shaders over 2.
While it may be easier to create working drivers and hardware, it's another thing altogether to create efficient hardware (and by efficient here I mean in all areas: high image quality/performance ratios, high actual performance/theoretical performance ratios). I really don't believe for a moment that S3 or Trident will ever be able to compete with nVidia or ATI in producing a truly good piece of programmable hardware (ex. one that actually could compete against ATI's or nVidia's high-end parts if clocked higher and matched with better memory, perhaps requiring a die shrink to match ATI's and nVidia's, considering that ATI and nVidia will have less trouble using the more advanced processes).
First of all, S3 is a crap company and has been a crap company since their first crap attempt at producing a 3D video card. They've had crappy drivers and crappy hardware all throughout the 3D graphics era. Now that they're owned by an even crappier company, VIA, I see no reason for this to ever change.
Trident is similarly a company that has always shot for the low-end. While I have a slightly higher opinion of them than I do of S3, it's still pretty darned low. Trident's only hope is to attempt to focus on a niche market (low volume, high margin) in order to build up capital for significant R&D spending. Without that, they're doomed to failure.
As a side note, PowerVR has a ghost of a chance sometime in the distant future with their design wins for the MBX. I can, pretty easily, see PowerVR doing very well in the very low-power video segment (such as for extra-portable laptops and the ever-increasing number of handheld devices), which may, in time, allow for an eventual return to the desktop PC market (if PowerVR so chooses). I don't think they would do well if they attempted to get back in the desktop market anytime very soon.