I also agree that the question is basically worded wrong.
I'm a big proponent of shootouts, but I DON'T feel we need to see them in every p/review.
Having said that, I feel that looking at technology in a vacuum, per say, only tells maybe 1/2 the story. Half of the REAL INTERESTING bits come from comparing competing technologies. I think we all want to know the "pros and cons" of whatever architecture is being reviewed. Problem is, by definition and "Pro" or a "Con" means it is relative to SOMETHING. And I think the most relative comparison to be made, is one where you compare the technologies competing for the same market.
In short, I think FIRST having an article that is a "tech review" of one product in isolation is perfectly valid...but it only tells half the story.
Now, as a consumer, I would RATHER see shoot-outs of actual products. (Take two acutal competing products off the shelf, and run "apples to apples" benchmarks, etc.) However, I understand that this site isn't particularly geared particularly to consumers needs, so that might not go with Dave's vision.
However, even if a "product" shoot-out doesn't fit this site's goals, a technology shoot-out certainly does, IMO. You would still going to be running many of the same tests as a "Product" shoot out (though many more synthetic tests), but the focus will not really be on which one gets the best FPS or best image quality....but WHY the FPS results are what they are, and WHY the image quality differs.
There's a big difference there. But regardless of whether it's a "product" shoot-out, or a "technology" shoot-out, I think they are more or less mandatory to get a complete picture of the technology in general.