I'm not about to invest over 2 minutes of my valuable time blindly without knowing what the hell this is about.
US "reality" shows are scripted? Whoah.
Eastmen:
Thanks for the clarification. I actually read something about this when the original season was coming up I suppose, but then forgot all about it since it seemed totally uninteresting to me.
Scott:
US "reality" shows are scripted? Whoah.
I don't think anyone here is the slightest bit interested in this silly job application rubbish.
As a Sony fan, "The Tester" is one of the strongest evidences I have that my appreciation is deeply, deeply misplaced.
Sony has enjoyed a 60 percent spike in ad revenue this year for the Sony PlayStation Network, its fast growing entertainment service aimed at PlayStation gamers, said officials—driven in part by the success of original series such as this year’s hit show The Tester.
…
the show, which debuted last January and proved popular, generating 2.5 million downloads. Thus Sony’s new two-person ad sales team has lined up Ford, Electronic Arts and The U.S. Air Force as sponsors. Besides traditional ad placements, sponsors will receive branded entertainment treatment; for example, one episode will take place at an Air Force Base.
Yet despite the momentum behind The Tester, Panico said that Sony is not looking to schedule dozens of new series. Besides The Tester and Qore, PlayStation Network features the gaming-news-centric show The Pulse. More projects are in the works, but Sony is deliberately moving slowly. Panico cited HBO’s few-new-series-at-a-time philosophy as a model.
“There are more things coming, but you won’t see a huge rollout,” she said. “We have a small [programming] team so we want to really hone in on franchises. It makes perfect sense for us to create content that keeps people coming back.”
And while PlayStation Network series do run on sister Sony site Crackle.com, Panico said there is no truth to rumors that Crackle might become the default content hub for the PlayStation. “I haven’t heard that one,” she said.
Pretty much all reality tv shows are fake. It was one of the big issues during the writers strike.
"We look at original programming and The Tester as the foundation for building out something much bigger."
While Panico has nothing to announce in terms of upcoming or planned original programming, she does tell us that her division has had ongoing discussions with other arms of the Sony media empire. "We also have other creative discussions with our other sister Sony companies, whether it be Sony Pictures or Sony Pictures Television, on exciting ideas that may be more appropriate for our big-screen audience versus the traditional broadcast audience." Of course, Panico knows that internal productions can't drive PSN media consumption alone, and it appears the company has been actively courting third parties, as well.
"While we can take advantage of the huge production pipeline that Sony has, we're talking to a lot of other production companies that may have content they want to get in front of a captivated, very engaged, male demographic that's highly concentrated in the 18–35 demographic," Panico confirmed of PSN's target audience. "I think people are seeing a lot of opportunity there compared to just throwing stuff out on the web and getting it lost."
...
The first season of The Tester generated 2.5 million downloads over 8 episodes, which Panico suggests is "on par" with comparable shows on cable television. "If you look at Nielsen ratings for some cable shows on say, G4, where they might garner a 3-percent Nielsen rating -- we're right there on par with some of those shows." Thanks to a new social media campaign, and increased awareness of the format, Panico believes that the second season of the show will do even better, with the group aiming for 3.5 million downloads -- a 40 percent increase.
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a DirecTV rep said in an e-mail. “We are constantly evaluating our lineup in a new world where programming costs continue to rise at significant rates. Since G4 is among the lowest rated networks based on the latest Nielsen data, we decided that it made sense to focus on preserving programming that is more relevant to our larger customer base.”
Who are the people that actually downloaded this garbage?
Joystiq interviews Susan Panico, PSN director:
http://www.joystiq.com/2010/11/01/psn-director-interview/
Perhaps that's why DirectTV wants to drop G4 (If an experimental PSN program can reach similar audience):
http://news-briefs.ew.com/2010/11/01/directv-drops-g4/