Why was an obvious cheat by ATI that reduced visual quality less important than a possible one by nVidia that does not?
R U forgetting the Det bug back when the gf3 came out that caused horrible banding in d3d? Back then you could have said the same thing, lowering the IQ (highly visible banding in fog as well as other artifacts) to get better 3dmarks score. Of course it was fixed with a driver patch with no loss to the scores. Hmm throw in the fact that it was detecting spalsh screens then it sounds a lot like what happen to Q3/ATI.