Another example of ATI's incompetence and their shitty viewpoint of the customers. I know this line will draw some attention from some people here but please keep in mind that my entire post will be based on the assumption that the l'inq article contains some truth. This means: Please reply with some sense - Saying the l'inq article is mal-informed (and I hope so) is a valid point since they're not the most credible source on the web. But please refrain from personal attack on my observation.
First, if R520 is ready and good to go, why delay the launch? Do they know how much hype they self-generated about that piece of silicon? I'm sure many (including myself) have been eagerly waiting for the SM3.0 part from ATI. And, honestly, how many of you are more excited about AMR (which ATI downplayed from the beginning) than R520 itself?
Considering that AMD core logic market is dominated by nForce, and that Intel just signed on cross-license agreement with nVidia, I really don't think there is much to be gained by ATI from AMR except, ahem, benchmark scores. Nice benchmark scores, probably, will bring them to nice OEM deals accordingly, but where does it leave their retail customers?
This leads to a point made by someone a while ago: ATI is playing yet another wait-and-see strategy which they're very well known for. (Although at this point I'd rather think it's ATI's incompetence than a strategy) Maybe they're madly trying to collect information regarding G70, and the aftermath will just be another overclocked-by-lab-enginnering-sample launch which won't be available to consumers for a year.
Another interesting tidbit from the article is that R520 (maybe) is slower than 6800U SLI. ("maybe" inserted by me) For me, that is OK. For ATI, obviously not. (Again, the benchmarks) I'd rather have a sleek/simple solution than a bulky/buggy mess. After all that downplay and delay, will AMR be worthwile? Will any mobo companies support it? Will anyone buy it after comparing it with intel/nVidia's market dominance? Most importantly, why delay R520 launch because of AMR? I don't think what ATI's customers have been waiting for is AMR, but it's R520.
Couple this article with the following,
http://www.theinquirer.net/?article=23098
I could only conclude:
1. ATI is not confident about their R520 part (even if its R&D is finished) and wait-and-see what G70 is first.
2. In the meantime, they're trying to launch AMR which will not be attractive to anyone but themselves - solely because of the benchmarks.
3. When G70 arrives, or at least when they gather enough information about it, we will see a new SKU dubbed "XT-PE-MEGA-ULTRA-TURBO" which will not be available for a year.
Will this benefit consumers? No. Will this benefit ATI through OEM deals with a shiny Powerpoint presentation? Maybe. Does this show ATI's lack of interest in customer satisfaction and their general incompetence? Definitely.
I feel like an idiot waiting for this part. R520 had been delayed from spring launch to June launch, now it's delayed till fall since rumours regarding G70 have been around.
lop
First, if R520 is ready and good to go, why delay the launch? Do they know how much hype they self-generated about that piece of silicon? I'm sure many (including myself) have been eagerly waiting for the SM3.0 part from ATI. And, honestly, how many of you are more excited about AMR (which ATI downplayed from the beginning) than R520 itself?
Considering that AMD core logic market is dominated by nForce, and that Intel just signed on cross-license agreement with nVidia, I really don't think there is much to be gained by ATI from AMR except, ahem, benchmark scores. Nice benchmark scores, probably, will bring them to nice OEM deals accordingly, but where does it leave their retail customers?
This leads to a point made by someone a while ago: ATI is playing yet another wait-and-see strategy which they're very well known for. (Although at this point I'd rather think it's ATI's incompetence than a strategy) Maybe they're madly trying to collect information regarding G70, and the aftermath will just be another overclocked-by-lab-enginnering-sample launch which won't be available to consumers for a year.
Another interesting tidbit from the article is that R520 (maybe) is slower than 6800U SLI. ("maybe" inserted by me) For me, that is OK. For ATI, obviously not. (Again, the benchmarks) I'd rather have a sleek/simple solution than a bulky/buggy mess. After all that downplay and delay, will AMR be worthwile? Will any mobo companies support it? Will anyone buy it after comparing it with intel/nVidia's market dominance? Most importantly, why delay R520 launch because of AMR? I don't think what ATI's customers have been waiting for is AMR, but it's R520.
Couple this article with the following,
http://www.theinquirer.net/?article=23098
I could only conclude:
1. ATI is not confident about their R520 part (even if its R&D is finished) and wait-and-see what G70 is first.
2. In the meantime, they're trying to launch AMR which will not be attractive to anyone but themselves - solely because of the benchmarks.
3. When G70 arrives, or at least when they gather enough information about it, we will see a new SKU dubbed "XT-PE-MEGA-ULTRA-TURBO" which will not be available for a year.
Will this benefit consumers? No. Will this benefit ATI through OEM deals with a shiny Powerpoint presentation? Maybe. Does this show ATI's lack of interest in customer satisfaction and their general incompetence? Definitely.
I feel like an idiot waiting for this part. R520 had been delayed from spring launch to June launch, now it's delayed till fall since rumours regarding G70 have been around.
lop
