anexanhume
Veteran
For starters, it's probably a lot cheaper to license an instruction set from ARM than an entire IP core.
Furthermore, the 1st-Gen Snapdragons were clear CPU performance winners compared to Cortex A8, and Krait has the advantage of being available sooner than Cortex A15 about half a year, making it clearly better than Cortex A9 solutions. These launch dates asynchronous with the other SoC manufacturers are usually good (look at Tegra 2).
So do they save money in volume justifying their R&D costs?
I disagree about launching sooner. Exynos 52xx will be ready in Q2. Are there any announced krait design wins?
Also, was snapdragon clear performance winner over cortex A8? I don't remember it walking all over OMAP 3430 or the 600 MHz Samsung SoC.