Pepto-Bismol
Newcomer
Fox5 said:PSP WILL NOT cost thousands of dollars per unit to make. Maybe if you factor in advertising, research, and all related costs with the PSP as the cost per unit, but the hardware won't cost thousands of dollars per unit.
Exactamente!!
This is why the handheld is unlikely to turn a profit on day one -- there are a lot of (non-production) costs that Sony will have to pay just to break even.