This is the first time that a game has been available for pre-order on PlayStation Network. How did you guys go about implementing that with Sony?
They were ready for it. They had a couple of things that they were talking about that were very similar. So, I think, it's the direction that they were pushing in and when we came in and said, "Hey, we're willing to try this and do this with you guys," they were open to it as a way to actually make it happen. So, the timing was great for both parties. I think, we're a good chunk of content for them to try this on and they've been working on the infrastructure to support it. So, it's a lot of teamwork. They're right down in Foster City so they're close to us and we were able to work together and iron through the different details of making it happen.
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With the advent of digital distribution, episodic gaming was expected to be a pretty big trend in the industry. At this point we've seen far more failures than successes and Telltale is sort of the lone shining beacon of episodic success. What other trends in the industry do you think would be a good place for Telltale to invest in?
Well I think the way we're looking at the world right now is how can we create a product that works across multiple touch points for players. So how can you build something that has a core experience at Telltale that you come and get every month but that you can interact with in the other parts of your web life, I guess for lack of a better term. Can there be an element of it on your phone? Can there be an element of it on Facebook? A multiplatform approach to an entertainment experience so that you're engaged with us and you can take a piece of it with you on the bus, do a little bit of work, come back, plug it into the game space and have it advance the game that you have on your hard drive. That to us I think is the most exciting thing and we're very interested in continuing to build out elements of the experience that can live outside of the traditional idea of a single product.
