PS3 ads in Canada and across the whole globe

I think the average arm-chair analyst takes far too much confidence in his evaluations of average consumers.

Mindlessly dumb sheep wouldn't know what "video game" means either, but they are selling anyway.

Seriously. If your point is that this ad is too difficult to understand, fine. I disagree. No need to boot up that "average consumer" mumbo-jumbo again.

edit: I say "poo-pooing" because of this:
rabidrabbit said:
No mention of HD movie playing capability, only "storage"
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This is a pretty gross misrepresentation, because the words "digital media" directly precede the word "storage", so ...
The poo-pooing IMO was due to the omission. I'm not willing to wage a full-scale war over the meaning of "digital media".
 
Last edited by a moderator:
zeckensack said:
I think the average arm-chair analyst takes far too much confidence in his evaluations of average consumers.

Mindlessly dumb sheep wouldn't know what "video game" means either, but they are selling anyway.
Click to expand...

Yeah, but they buy things like Enter the Matrix to the tune of over a million copies sold while games like Gods of War suffer from low sales. They do things like believe that any movie in widescreen format is already High Definition, even standard DVD movies. They believe that Mercedes and BMW actually make good cars. They make people like Britney Spears and Paris Hilton famous.

Or, to put it another way...... When was the last time you were stuck in rush hour traffic, looked around, and thought "damn, look at all of these smart people out here"?
 
Sankari said:
I agree that its rather low to the ground but in my opinion it looks damn good.
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that billboard is at the north-east corner of Dupont and Spadina. early today i walked past and took photos of a similar ad located at Queen St. West and Duncan. i'm sure variants of the billboard will appear as the launch date approaches.
 
london-boy said:
Did anyone else notive the total lack of promotion for Nvidia or the RSX? Very weird.

Maybe NVIDIA will take care of the promotion for their own hardware, including bragging about how they made the PS3 GPU in future adverts...
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Why is that weird? Did Microsoft promote Nvidia's Xbox GPU or ATi's Xenos?
 
Merged the two PS3 ad threads (NYC and Canada). We don't need ad threads for every single location on the planet. :p
 
Yeah, yeah... sorry. I just did it to be cute, and because I wanted the dichotomy of "sucky ad" directly played against "not quite as sucky ad." :p
 
Bad_Boy said:
its always been that way IIRC.
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Aye, they were talking about it way back when as they talked up the Cell, mentioning how they'd "borrow processing" from other Cell-enabled devices on the network, etc. Not that I think they'll be getting to far with THAT plan... but it seems rather obvious for these devices to be as "always online" as any broadband PC is. Why not?
 
Bad_Boy said:
I suppose this is worth posting to continue the advertisment theme of this thread.

Seems like a viral marketing site here for ps3...
http://www.playb3yond.com/
can't make anything of it though.
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That's not viral marketing! It's just one of Sony's whacky websites... :D
I could be wrong but i'm pretty sure that viral marketing wouldn't be so obviously about the product they're trying to virally promote. In this case not only you have the "play b3yond" name which is obviously the PS3 slogan, but you also have a small print at the bottom of the page telling you what it's all about.

Viral marketing sometimes refers to Internet-based stealth marketing campaigns, including the use of blogs, seemingly amateur web sites, and other forms of astroturfing, designed to create word of mouth for a new product or service. Often the goal of viral marketing campaigns is to generate media coverage via "offbeat" stories worth many times more than the campaigning company's advertising budget.
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A viral marketing campaign would be a website about something completely different, with no outright promotion of the product you're trying to promote, but with some sort of connection to it.
Know what i mean?
The message is that you're not actively telling people about the product, but you're telling them something else to make them think about the product...

It's kinda strange and hard to explain, examples are much easier in this case. Like when Shadow of the Colossus was released, there was a site with a story that looked totally true, about how some archeologists found the ancient ruins of some huge statues, which looked like some of the bosses in the game :D
 
Yeah your right, not quite viral marketing, it just seems the site has no point at the moment, a placeholder like Shifty Geezer said. I wonder what they will put up there eventually...
 
wow, the coding of the symbols is kinda crazy. never would of thought of that, how did he figure it out?
 
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