Hellbinder said:
It still amazes me that posts like these still pop up.
Seriously, me too.
What on Earth over the last 3+ years has given anyone any real evidence that I.T. is seriously pursuing any main stream Graphics contracts? They could do it tomorrow if they wanted to. They choose not to. Who the heck knows why. They have a clear advantage in several areas performance wise due to the basics of their design yet they chose to dink around with 1 or 2 mobile phone type contracs a year. This is supposed to impress anyone?
From a gamer's perspective and his interests that's true, yet it's not about 1 or 2 contracts and far from only being
just contracts in the mobile or 3D space exclusively. Gaining licenses from the half of the top tier semiconductors out of nowhere for MBX isn't exactly a small achievement and while I personally couldn't care much myself about 3D on a PDA/mobile device, with the predictions of that market exploding in the nearest future, the final predicted income could be times higher than with any attempt in the PC space.
Plus all the other markets that IMG has and is being addressing with successful IP in the meantime. The company might be growing but I don't think it's recourses are that large either to do it all at once. Years ago they used to fiddle around with one IP sollution per year, nowadays they work on more than 20 per year.
I was at the point of irritation about their blatant LACK of following through with Some of the real potential they have a couple years ago. Now I am at the point of "Who freakin cares". If they dont care why the heck should we care? It so painful to watch a company intentionally underachieve over and over and over and over again that it becomes almost self loathing to put any real interest in what they do.
Here I couldn't agree more. Former paragraph is actually some sort of personal estimate, as to why IMG's management doesn't really "care" in the end. If I placed the right bet above, then IMG has to concentrate now or in the foreseeable future on the second generation of PDA/mobile chips and there things won't be as easy as in the first round. Trying to keep the lead in that market doesn't seem to leave too much headroom for diverting resources to a highly complex high end sollution, which actually might have been ready for longer than we can imagine.
Leaving one market where success so far is higher than expected and moving into a market where a company hardly stands a chance being an IP company, might be my personal or anyone elses wish, but doesn't seem to make much sense for a company that wants to increase income.
I know I sound like a broken record, but since I know Joe will be reading this I admit that he's been right all along: IMG will never get anywhere if the don't change their strategy for the PC graphics market. There the choice is either risk too much or try to succeed elsewhere.
Yes i know they are an IP only company. So what. They can still make a prototype that really impresses and get out there and SELL it. Or at least do teh 3dfx route and have have at least one outlet for their own high performance hardeware.
<shrugs>