Patric,
I just read your post in your personal forum here at B3d, and I've read your comments in this thread as well. The following was among the most troubling of your remarks, and the most disappointing to me personally:
Patric said:
...Immediately as Nvidia left our development program, getting them back into the program was raised to a very high priority. Our highest priority naturally is and remains the development of high quality and impartial benchmarks.
I'm trying to get you readers to understand what a great thing it is for us that Nvidia re-joined our development program. I think this is the best thing our company has achieved since we launched 3DMark03. The Futuremark employees went through some tough times back there, but we're all happy to get Nvidia back, including AJ (even though some weird rumours tell differently) .Immediately as Nvidia left our development program, getting them back into the program was raised to a very high priority. Our highest priority naturally is and remains the development of high quality and impartial benchmarks.
I have to tell you I find this statement simply baffling. nVidia belonged to the 3dMk03 development program for at least 15 months out of the 18-month 3dMK03 development cycle (as they didn't quit the program until December of '02.) What was it, precisely, that you could obtain from nVidia by "getting them back" into the program that would allow you to make 3dMK03 a "high quality and impartial" benchmark that you failed to obtain from nVidia during the long months in which it belonged to the FM program during the 3dMK03 development cycle? I simply cannot imagine what that might be. Please elaborate.
nVidia was in the 3dMK03 development cycle long enough to learn how to cheat the benchmark with dispatch when it shipped--it boggles the mind how you might think that getting nVidia back had anything at all to do with making 3dMK03 a "high quality and impartial" benchmark, since presumably that's what it was when it shipped.
How is nVidia being in or out of the program relevant to 3dMk03 being a high-quality benchmark as you define it, since nVidia was a full partner for virtually the entire development cycle of 3dMK03?
Hopefully, you are not declaring that 3dMK03 when it shipped was anything but a high-quality and impartial benchmark...? This is baffling for me, honestly.
I'm trying to get you readers to understand what a great thing it is for us that Nvidia re-joined our development program. I think this is the best thing our company has achieved since we launched 3DMark03. The Futuremark employees went through some tough times back there, but we're all happy to get Nvidia back, including AJ (even though some weird rumours tell differently) .
It should be obvious why Nvidia is so important for our development program, but I'll repeat some of the key reasons for those unfamiliar with our company's business.
In order to produce top quality forward looking benchmarks, we need the input and cooperation of all the major players of the industry.
So, how is it you did not receive "input and cooperation" from nVidia for 3dMK03 development when nVidia was paying you for the privilege of providing such throughout the 3dMK03 development cycle? I'm sure I don't have to remind you that the events which occurred prior to nVidia leaving your program, prior to 3dMk03 shipping, prior to nVidia cheating the benchmark, and prior to your audit report detailing exactly how they cheated it--prior to these things nVidia was just as much a part of the FM program as it is today.
Your supposition seems to be that you require nVidia's participation to be able to write a good benchmark, and yet you had nVidia's participation when you wrote 3dMK03 and before *nVidia* made the elective decision to pull out and discredit your company's software.
So if nVidia was unable to assist you in writing a high-quality, impartial benchmark prior to resigning from the program, what has changed so that now nVidia's participation is *required* to produce that result?
How could we otherwise get the highly confidential information of where the industry is going next? Each 3DMark version is aimed at the new if not next generation of hardware, and it is of crushial importance to have comprehensive information of that next generation, in order to make a benchmark for it in advance. In addition to making just high quality benchmarks, they must be impartial, and it is not convincing to release an impartial benchmark developed in cooperation with just one of the major IHVs. If we would not have got Nvidia back, we would have still done our best to optimize it also with Nvidia's upcoming products in mind, but it would have been way harder.
Again, this does nothing to explain the puzzling issue you've raised, which is why you failed to obtain that "comprehensive information of that next generation, in order to make a benchmark for it in advance" from nVidia during the development of the 3dMK03 software (since nVidia belonged to the program for the bulk of the development cycle.) Of course, the truth is you did obtain it, but that nVidia wasn't happy with what you did with the "comprehensive information" and so it quit your program. That's my take on it based on what you've said.
Of course you've glossed over the very odd structure of your business model--which is that companies pay you for the privilege of providing their own next-gen information to you so that ostensibly that information will be used in the construction of a benchmark which will portray their products in a positive light and help them sell those products. Hopefully, you can see the glaring conflict of interest in doing that and in providing a "high-quality, impartial" benchmark for the 3d-card buying public. To that end I can see nVidia's point in quitting--their view was that they were paying you for specific services which you were no longer providing them. It's the conflict of interest inherent in your business model which has caused all of this to happen, IMO.
Sadly, I must regrettably conclude that nVidia's participation is a requirement for your company because of nVidia's financial contribution to your company based on the membership fees it pays you. Obviously, I guess you've agreed to start giving nVidia its money's worth and nVidia is now back in. Seriously, unless you guys start doing some serious "rethinking" about your business model and understand the inherent conflict of interest within it I don't see much of a future for you in this endeavor, and I see more of this same sort of trouble for you on the horizon.