Joe DeFuria
Legend
g35er said:The whole point is that Sony and every company will charge whatever they believe people will pay. That's all. You say that number is around $300-400. That's a fair and legitimate guess. Others say it's more like $400-500. That's also a legitimate guess.
There is a little more than that.
Sony (and any company) will charge what they beleive people will pay...and ALSO taking into consideration the supply constraints they have. Supply / demand is a curve. It's not like at $500, "people are not willing to pay". It's "at $500, less people are willing to pay than at $400".
So, for launch:
1) Sony will determine about how many units they can actually manufacture to have at launch: X Units.
2) Sony will "guess" at what price point they can have so that there is enough demand to buy X Units at launch.
This is an oversimplification of course, but that's the basics.