Powderkeg said:They would lose a lot more than just a half billion. If they lose an additional $30 per system for just the first 30 million systems that's a $900 million loss. They would lose more money at first, and would continue losing money longer than they had planned for.
Actually the make that money back by selling games, and movies released on Blu-ray. The adoption rate for games for the PS2 is very high this generation, and if continued with the PS3, Sony will see massive profits not loses.
That's the whole point of this game, sell the hardware at a break-even point, or a slight loss, and reap the rewards through software.
Sony is currently paying off the cost of billion dollar factories with the massive profits it's making off of the PS2, and PSP. Sony is doing very well, and right now has nothing to worry about.