I may have found something that implies they will go with VPU or at least the term 'visual' : http://biz.yahoo.com/prnews/020813/sftu048_1.html
SANTA CLARA, Calif., Aug. 13 /PRNewswire-FirstCall/ -- NVIDIA® Corporation (Nasdaq: NVDA - News), the worldwide leader in visual processing solutions, today named David Shannon as vice president, general counsel. Mr. Shannon will report directly to Jen-Hsun Huang