Am I correct in guessing that the true potential of PCIE lies in the multimedia application of it (such as the HDTV wonder released recently)? After all, graphics cards hardly ever pushed AGP 8x as it is, what with the oodles of onboard vid card memory, and there doesn't seem to indicate that will change just yet (esp with the expectation of a 512MB card soon ). It seems like the AIW and Personal Cinema lines are the ones that stand to benefit most from a PCIE interface.