I would like to think that there are no free lunches in the world. Nvidia isnt sponsoring anything to make it run efficient on their competitor's hardware. If they find an performance increase in codepath, they arent going to share it. It makes perfect sense not to.The difference is that nVidia is actively reaching out to developers, in effect saying, "Let us help you with that. We can make your game run faster!" And also bear in mind that nVidia's developer relations program is highly unlikely to exclude optimizations that would also help ATI hardware, thus the TWIMTBP program likely improves game performance for both IVH's, but obviously the program's main focus is going to be nVidia hardware, not least because nVidia's support surely knows much more about nVidia hardware than ATI hardware.
Besides the point wasnt about how good Nvidia's devrel was, it was about 4A having nothing to lose in this case, well except TWIMTBP, if ever that was on the line. Like I said, since we do not know what was in play, we cant really conclude one way or another.