You may say that about the HD 5870 (assuming worst case for NVIDIA), but definitely not about the HD 5850. It's a salvage part of the full RV870 chip and NVIDIA certainly won't be competing with it with a salvage part of the full GF100 chip. I'm guessing a new chip for a "GeForce 350" or "GeForce 340", with 256 SPs, half the ROPs and half the TMUs on a 256 bit is probably what will.
Maybe that's the second chip that will be released (and not the GeForce 360), according to Fudzilla. This means that the release would have the high-end and the mid-end portions of the market covered.
Going out on a limb and using G94 as an example, which is roughly half of G92 in every way (just like I'm speculating this "GeForce 350" to be, when compared to the full GF100 chip):
G92 @ 65 nm = 324mm2
G94 @ 65 nm = 240mm2
Assuming GF100 @ 40 nm = 480mm2 (as seems to be the most common speculation)
The chip that powers the "GeForce 350" (GF104?) @ 40 nm should be around ~355mm2.
If it competes or even beats the HD 5850 overall, then this segment will surely be interesting to follow.