There is a difference between 300 watt and 300 watt? And why should they not use the single-pcb cooling system of the gtx295 cards?
Fermi cards are shorter. GTX295 TDP should be 289W.
http://www.gpureview.com/geforce-gtx-295-card-603.html
Was this heard from anyone reputable? I think the most common expectation is that on a single-chip basis that Fermi's top grade will be faster than a single Cypress.
Is PCWorld (quoting Thermaltake and CoolerMaster) reputable? If yes, then yes, it was heard from someone reputable.