Especially if nvidia are using a cheaper, higher yield process for their chips.
They are not though.
And, as far as die sizes go, ATI and NVIDIA are like this:
RV280 (.15u) is smaller than NV34 (.15u)
RV350 (.13u) is smaller than NV31 (.13u)
R350 (.15u) Is about the same as NV30 (.13u)
Performances I've heard (I don't have these inhouse
yet) seems to indicate that NV34 is less than Ti4200 and NV31 (ultra) ~= Ti4200 without AA (and but much faster than with). RV350 on the otherhand has a target of Radeon9500 PRO to beat, which puts it well ahead than a Ti4200 in the first place. I'm wondering what NV are doing here - As MuFu states, they are using complex PCB's in the cheap markets, have larger cores and/or using more expensive processes for each of the segments and, apparantly, not stellar performance so far.
These performances I'm hearing though are in current titles, its going to be interesting to see how the two lines stack up with predomanently shader dominated benchmarks. For instance, where NV30 has '8' shader pipes, I heard NV31 has 6 which would make it a reasonable shadr performance chip - assuming they can sort out some the the shader compiler 'twitchiness' we hear about.
Still, the proof will be in the testing - I'm pretty sure we'll get the opportunity to see where the real world performance lies soon.