Except that ATI didn't create that limited edition bundle for the sole (meaning ONLY) purpose of releasing it to reviewers to claim they have the fastest card available even if they didn't plan on actually selling much (meaning a few hundred, if that) into the retail channel.
From that link you posted it's evidently a bundle created for the type of person who likes to collect things. IE - like a friend of mine who has purchased every single Blizzard product available. ALL versions of ALL their games (he has like 5 or 6 different versions of Diablo II) and all minitures, posters, mousepads, keychains, etc.
And at least one place is reporting that not even 100 and in fact less than 50, 8800 Ultra's will be made by Nvidia. With most of those going to reviewers, just so they can claim they have the fastest video card on the market.
[edit - including link]
http://www.theinquirer.net/default.aspx?article=38925
Although considering that place is the Inq, I'm a bit doubtful that only a few 10's of cards will be made. I'm rather thinking that it'll be another batch of a few hundred cards. Or hopefully, Nvidia has finally stopped doing these things and at least a few 10's of thousands will ship. I'm not holding my breath on that one however. Their past track record doesn't make such an outlook encouraging when it comes to this "type" of product.
Although to their credit at least the 7950 GX2, which was created solely to claim single "card" video dominance, shipped in quantity. Let's all hope the same will be true for the 8800 Ultra.
Then again, if the performance and IQ is there, I could care less. I'd be using an 8800 GTX right now if it weren't for Nvidia's absolutely non-stable Vista drivers for 8800. And if ATI's R600 drivers aren't as stable as their current X1k drivers, I probably won't be using that either.
Both companies make some truly boneheaded moves, it's only interesting when you see people that appear to be blind to one company's foibles yet will point out ever niggling thing about the other one, even if there is nothing to back up their assertions.
Regards,
SB
PS - apologies for the heated reply.