ricercar said:
I stand by my statement. For NVIDIA to be destroyed, the company has to maintain the last year's corporate incompetence for a significant duration.
I firmly agree with you. Although I'd see a few more factors to it.
Plus, I disagree on the Quadro being the clear professional leader: it badly lacks behind in shading performance against ATI, but that doesn't matter a lot for *most* of that market, and NV got the flexibility lead.
So you're right, but I think that small detail is rather important, because it shows just how fast nV could lose the market if they lose the flexibility lead, and the market orients itself more towards shaders.
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In my eyes, NVIDIA got one BIG project int he GPU market: The NV50. It's the card they're betting a lot on, probably expecting it and its refreshes to last a good 24 months. It's a LOT of R&D going in it, and the design being planned upon a lot longer than all other nV designs.
The NV40 can't kill NVIDIA. Anyone pretending that simply doesn't have a clue about business. But should the NV40 not be a good success or a failure, and should the NV50 be a failure, their core market is, IMO, toast. Their reputation would have gone the way of the dodo by then, so only their secondary markets could bring them any profit.
So you've got nForce and Transmeta. In nthe next 5 years, the mobile GPU market as done by Transmeta will require more complex engineering, so if they lose their core GPU market, they'll evantually lose a big part of that one too. But that's not in a sufficently short term for it to matter much, IMO, so they do have an important win in that direction.
Looking at the nForce3 though, their engineers better realize their mistakes, because right now, I know I'm not too tempted by one. And if the Soundstorm rumors are true, they lost a key niche market too. Not that it matters much, but at this rate, their solutions might focus on value instead of quality. Not a bad business solution, it all depends on how well it is executed, of course.
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So, for NVIDIA to go bye-bye, they'd have to:
1. Not have a big success with the NV40 *and* have a failure or not a particularly good success with the NV50.
2. Their corporate techniques have to remain the same ( although if everything else happened, and not this, they might still be in trouble - the other way around is true too, but to a lesser extent IMO ).
3. They've got to slowly but surely lose their nForce market - losing it fully is not required, but becoming a smaller player would be sufficent to be in trouble overall if the rest is true.
NVIDIA becoming a smaller player, should their corporate incompetence as you say persist, is however a much more likely scenario IMO: Never becoming the new Intel they've always dreamed of, just doing alright at $2B market capitalization.
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Regarding the NV30: $3670 per CHIP not to lose money on it alone, to be exact
And if the board sold at $400, it's likely NV sold the chip at 50-75 bucks. Maybe 250-500 for Quadros, which are half their production.
Fact is, spread out the costs whatever way you want, some of them you just can't honestly say they contributed to making the derivatives.
Someone please explain me how all the failed tape-outs and the dozens of millions of dollars lost on failed accelerated risk production runs would contribute to future chips?
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Once again, I agree with you ricercar, and I hope you'll also agree with me. I'm sure I'll know soon enough
Uttar
EDIT: Changed "sure" by "soon", last sentence made absolutely no sense.