I believe the R500 will compete nicely with the PS3 GPU, but the fact EA would mention how great a *specific* version looks, 18mo out, should give one a moment to pause. They could have said "next gen". Instead they specifically cited the PS3. Also, I guess when all the developers say, "We are going to show next gen footage" and in small print say, "Well, it actually is not next gen footage... it is an artists rendition, and it may or may not look similar" we should just nod our heads and say "yep, next gen footage". The issue never was if others show FMV (or if that is right or wrong). The issue was EA telling the press (and website visitors) they would be showing footage of the next gen Madden, and for those who showed up to their press showing they sheepishly disclosed it was not next gen footage at all, just artist concept art. i.e. Great publicity, but no actual "next gen" substance.