I'm asking why you seemed to think it was a good idea for PS4 to not have EDRAM then, judging by your comment.
I think it's great that the PS34 needs lots of bandwidth, as it means we're not looking at a Trinity level APU. If the benefits of EDRAM won't be there for Sony, like they have been for Sony and other manufacturers in the past, then it makes sense to go with something else.
If AMD are rapidly developing a large high performance APU for Sony and they don't intend to get into a decade long cost reduction slog against MS then it's a very different situation than it was for the 360.
PS3 is profitable. Xbox wasn't profitable because MS didn't own the hardware IP's.
It may not have been profitable even owning the IP. The HDD, poor sales of memory cards, greater power and cooling requirements, the bigger case, more memory, more complex motherboard etc up against the super cheap $129 PS2 might still have lost a bucket of money.
Not owning the IP was not the only issue working against the Xbox. Sony own the PS3 IP, iirc, and it's only the high retail price of the 360 that's letting them charge so much. If they were up against a $129 fully featured Xbox they'd be stuffed.
I never claimed that edram would always be cheaper, just that you can't say that a wider bus is always cheaper than embedded memory. And it almost certainly isn't. Come to think of it, WiiU has some kind of embedded memory too doesn't it?
As far as I know the EDRAM lags at least 1 node, along with probably other issues. Regardless, if the EDRAM wasn't there the 360 would already be an full SOC since 2010.
And using a larger chip, larger and more complex mobo, and more memory chips (with worse $/MB), too. Which was probably on MS's mind when they made their decision.