Actually, Android took off around the same time of the first Droid on Verizon. Apple made a lot of money with AT&T exclusivity but that allowed Google to cut a deal with Verizon and they started BOGO deals and got a lot of phones out there.
From then on, the lower costs, especially of unsubsidized phones, took off in Europe and Asia. Android phones were good enough for the people who didn't pay attention to specs. for hundreds less than iPhones.
Android itself pivoted quickly. Initially the first Android phones were Blackberry clones, with hardware keyboards. As soon as iPhone was introduced, Google was able to change direction and come out with multitouch phones.
MS didn't pivot as fast, taking about another two years.
Tough thing for MS is that Android has the OEM distribution model that they want. Samsung and HTC may make Windows Phones but they make most of their money on Android phones and that's not likely to ever change. They may continue to make token Windows Phones but unless they ship in major volumes, it would be tough for MS alone to raise WP share.
From then on, the lower costs, especially of unsubsidized phones, took off in Europe and Asia. Android phones were good enough for the people who didn't pay attention to specs. for hundreds less than iPhones.
Android itself pivoted quickly. Initially the first Android phones were Blackberry clones, with hardware keyboards. As soon as iPhone was introduced, Google was able to change direction and come out with multitouch phones.
MS didn't pivot as fast, taking about another two years.
Tough thing for MS is that Android has the OEM distribution model that they want. Samsung and HTC may make Windows Phones but they make most of their money on Android phones and that's not likely to ever change. They may continue to make token Windows Phones but unless they ship in major volumes, it would be tough for MS alone to raise WP share.