This is similar to what I think the next GBA needs to be...an easily pocketable device, capable of 3d graphics (something way superior to this particular machine though), that can read flash cards and play movies/audio etc from the get-go. I can honestly see Nintendo winning back the number 1 position from PSP (which I believe it will eventually attain) in the next-gen handheld market if they can have a pocketable multi-media device at an affordable price.