There'll always be some who agree with any position. There'll be those who feel free market economics are at play here, that there's nothing forcing people to buy LB, and if they choose to, that's their right. I think the real problem is how governments struggle to define gambling in a way that the common-law, voice-of-the-people clearly recognises - paying for an uncertain outcome that rewards based on luck is considered by the layman as gambling. Accepting that on a legal level would have ramifications for all sorts of accepted items like gaming cards and kids collectibles.
In the long run, I think everyone would be happier if every chance-based 'purchase' was classed as gambling, and it's only not gambling when you know exactly what you're getting for your money.
There's an interesting case with SW IIRC where the item is presented as a purchase, and you have to buy that item to get a new, random purchase option. Tackling crap like that is going to be hard, as the gambling isn't on the item (if you don't want it, don't buy it) but on the opportunity to get the option to buy a wanted item next. Law-makers need to look long and hard at the principles involved and shore up commerce to provide a system that deals with the same sort of negatives that they already have laws in place to stop elsewhere, such as con-artists and more-obvious gambling.