MBX at 3GSM

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Imagination Tecnologies’ POWERVR MBX™ Drives Console Class Mobile 3D Gaming On The Texas Instruments’ OMAP™ 2 Architecture At 3GSM

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PowerVR 3

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3GSM 2005, Cannes February 14th-17th

London, UK, 14th February 2005: Imagination Technologies [LSE: IMG], a leader in system-on-chip intellectual property (SoC IP), and one of its licensing partners, Texas Instruments Incorporated (NYSE: TXN) (TI), are demonstrating high-end mobile multimedia content at the 3GSM World Congress 2005.

The PowerVR enabled Texas Instruments OMAP 2 architecture enables the very highest performance mobile multimedia content. On show at 3GSM will be the stunning PowerVR Racer demo and content from a range of 3D graphics and middleware partners showing the future of mobile 3D gaming.

PowerVR MBX enables the migration of complex 3D/2D graphics and video content, with class leading performance and full 3D features such as skinning, FSAA, curved surfaces, per-pixel lighting and texture compression, to such platforms as mainstream mobile phones and handheld gaming devices.

“With PowerVR MBX the OMAP 2 architecture will enable advanced graphics capabilities and state-of-the-art gaming content to be brought to an even wider range of mobile handsets and their users,†said Hossein Yassaie, CEO, Imagination Technologies.

"We are excited by the level of gaming experience that the combination of TI’s OMAP2 ‘All in One Entertainment’ and the PowerVR MBX 3D core can deliver," said Paul Werp, Cellular Systems Strategic Marketing Director, Texas Instruments. "3D gaming is a key 3G revenue generator and we are glad be at the heart of enabling mobile console quality graphics."

See advanced 3D mobile gaming demonstrations on Imagination Technologies booth Hall 4 Stand K9, and TI’s booths, Hall 1 stand B6 and Hall 2 stand E19.

Imagination Technologies’ Range Of IP For Mobile Devices At 3GSM

Associated files
Power VR Racer

3GSM 2005, Cannes February 14th-17th

Advanced Mobile Graphics, Video And Communications IP Demonstrated In Partner SoCs

London, UK, 14th February 2005: Imagination Technologies, a leader in system-on-chip intellectual property (SoC IP), announces its 3SGM 2005 demonstrations.

Imagination’s licensing partners will also be showing the latest content and devices based on Imagination’s IP at the show.

Imagination’s PowerVR MBX family is the leading standard for mobile graphics, having so far been licensed by key mobile chip-set providers including Intel, Renesas, Samsung, TI, Philips and Freescale.

Demonstrations of advanced graphics on the Imagination Technologies stand will include the stunning new PowerVR Racer demo running on the Renesas SH-Mobile 3 processor; the latest advanced graphics demos running on TI’s OMAP 2 architecture; Intel’s 2700G processor in the Dell Axim X50v; and the latest advanced mobile content demonstrated by partners HI Corp. and Ideaworks.

A wide range of mobile video solutions implementing IP from Imagination Technologies’ Ensigma, Metagence and PowerVR divisions will be on show at 3GSM including the MVED1 multi-standard video encode and decode accelerator and MVDA2 multi-standard video decode accelerator. The PowerVR M24VA video acceleration core will be demonstrated in end products.

In the exciting area of mobile TV Imagination will be showcasing its IP offerings for DVB-H.
Imagination offers leading demodulation and video IP specific for DVB-H including the UCC (Universal Communications Co-processor) and the DVB-H LINK layer from its Ensigma division.

On the WorldDAB stand licensing partner Frontier Silicon will be demonstrating Imagination Technologies’ IP used in a T-DMB solution. Imagination’s IP powers the world leading DAB solution – Frontier Silicon’s Chorus processor, which has over 70% market share and is already used in over 80 products. The new Kino chip from Frontier Silicon, launched at the show, provides a dedicated hardware solution for T-DMB based on the META™ processor core and Ensigma universal communication co-processor intellectual property licensed from Imagination Technologies.

As well as demonstrations of its IP for mobile video, audio and communications Imagination Technologies will be launching a public SDK for content development targeting PowerVR MBX, the de facto standard for advanced mobile multimedia.

ARM will also be showing PowerVR MBX on its stand in demonstrations showing Swerve Client with PowerVR MBX hardware acceleration running on the Dell Axim device and PowerVR MBX accelerated 2D and 3D graphics under Symbian OS using OpenGL ES API running on the RealView Versatile platform baseboard.

Visit Imagination Technologies in Hall 4, Stand K9 and on the WorldDAB stand, Hall 5, M42-56. Imagination will also be presenting at the WorldDAB Press Conference on Tuesday, February 15th (in the 3GSM Press Conference Room between 14:00 and 14:50). See www.imgtec.com/3GSM for further information about Imagination Technologies at 3GSM.
 
WTF? It takes often months to see a new PR and now 8 in a single day? Valentine's day? ROFL :LOL:
 
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