Yes, because those few intelligent people you have in your organization makes it great... Just look at this situation to see the troubles with Greenpeace. This isn't the first time either, Apple magically increases their "Rank" simply based on what they say in public. Or they've, in one year, managed to nearly turn their act around...
So you're saying they do no fact checking? Or are you just demonstrating that you yourself do no fact-checking?. You might like to check out the section with the hidden camera video under 'Matching words to actions', or better yet, read the whole article, the different linked reports, etc.
EDIT: And of course, I don't think it is strange that the first step for a higher score in this department is actually providing information on how you deal with the different issues. Otherwise it's like saying 'oh we're green. We can't tell you why, and we can't give you any proof, but trust us!' So if Apple was in fact a bit green, but didn't provide any public information on why and how, then providing that information certainly helps in scoring higher. I don't see how that's stupid.
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