Mintmaster
Veteran
That was true maybe 5 years ago, but that's section of the userbase isn't what fueled their insane growth. From 2007-2011, the iPhone, iPad, and Macbook Air actually were giving a superior experience compared to the competition, partly because they did have the best hardware. It wasn't just a perception.Apples strength is neither, its the fact that they have created the perception that Apple means premium and high quality with excellent support.
Only now have competitors truly caught up with the iPhone; only this year will the iPad begin to face competition from the Windows/x86 juggernaut; only now have manufacturers really challenged the MacBook Air in the sub-3lb market.
There are some people who are loyal to the Apple brand, but the people willing to standing in line for their product launches comprise a couple percent of their sales at most. It's the rest of their userbase that is so impressive, and while it can stay for a little while on momentum, this is the tech industry. You don't have the enduring reputations of the auto industry, which also took decades to build. If you give people the same functionality in a cheaper product with equal quality and functionality (which manufacturers can finally do), most will start jumping ship rather quickly.
Nobody rewards those makers with sales for a better display or better chassis (several manufacturers have tried). If Apple had a $1000 and $1100 model, with the latter having a retina display and reduced battery life, then it too would see a lot fewer sales of the latter. However, they won't give that option, and Apple fans won't look elsewhere. The supply chain argument is really overblown.Yet they get slaughtered at the 999$ laptop market by Macbooks. They simply cant get the same margins Apple has. Thats why you wont see a "retina" screen for windows laptops until 1-2 years in the future when its cheap. Because none of the OEMs can take the hit
That's all moot, though, because Macbooks aren't where Apple is making it's big money. It's been able to sell phones to carriers for $600+, get them to sell to customers for $200 on a contract, and take a cut of the monthly bill. Sprint just signed on with Apple, and isn't expecting to make money for two years.
This kind of obscene profit taking can't be sustained once your competition has caught up.
WP8 will take a few years to catch on, when Win8 has some significant penetration (note that even the iPhone started off slowly), but that's not the main point. What I'm saying is that Android and the fact that manufacturers caught up is going to bring their margins back to earth. NVidia didn't lose much marketshare when the HD4000 series came out, but when its performance-mainstream part went from $299 to $199, it hammered their margins down from the record high it was at before.I think WP8 will most likely take RIMs place in 18-24 months. But claiming more than that is pretty optimistic
Oh yes it did. It's called the smartphone:I believe that's what they said about the iPod for years. All that was needed was a competitor who'd come out with slightly more features. It never happened (the competitor taking over, that is.)
That's what Win8 tablets will do to Android tablets and eventually the ARM based iPad (I suspect Apple will eventually follow the MS lead into the software/hardware for a hybrid). We'll have x86 tablets that can also do everything a notebook can, and a smartphone that can do everything a tablet can but are more portable. ARM tablets will get squeezed into a niche.
LOL, that prediction didn't even last 2 days...For $2-300 you're going to get a non-IPS, 1280-rez pad with a plastic shell.