My $0.02 on all this..
Rev's article contains my requirements for a piece of "journalism" which are the following:
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1) Proper identification of the source and/or purpose of the discussion.
Rev does this right on the onset with-
Geoff Ballew and Brian Burke (NVIDIA's Senior Product Manager and Senior PR Manager respectively) briefed me on NVIDIA's CineFX architecture that will debut in their next generation product based on the NV3x core.
Source identified- an NVIDIA PR Rep. and NVIDIA PR Rep. that knows a bit about hardware.
This article is about what was presented to me during the conference call that was based on the latest revision of the documentation on CineFX (version 1.21).
Purpose identified. It's a walk-through of an NVIDIA PR document, with some commentary from the folks that have brought this to you.
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2) Some amount of questioning or analysis versus blindly rehashing information given.
This is done in a series of "NOTE:" style inclusions by Rev, such as:
NOTE : NVIDIA's understanding is that "Swizzling" is not supported on the R300. As I understand it, the R300 supports full component swizzling.
and
NOTE : It appears NVIDIA's understanding of the R300 is that the R300 does not support 64-bit and 128-bit color. ...
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So, in all, I dont fault the article nor see anything wrong with it. Given the source and the purpose as *clearly* outlined, there are obviously going to be some debatable or questionable material presented, and some of it has been debated and questioned in the article.
It makes no statements of "this is the way it is through testing and in depth research" but instead it reads as "the guys at NVIDIA have such and such understanding."
I can see an argument of allowing an ATI rep. be consulted or be allowed a rebuttal, but I dont think this article is the proper place for this. Instead, a possible future article that allows ATI a rebuttal and similar comparison should be allowed.. along with a small change to this article with something like ".. and see ATI's rebuttal to this at http://xxx""
I *disagree* with the intended audience for this article, that being of the gamer that just wants to know what is what for his/her gaming experience. PR-style information rarely yields this kind of insight and is always misleading as far as value is concerned. I think if an article intended for a "gamer" were to be written, it would require the evolution as such:
1) This article.
2) A rebuttal article by obtaining interest from an ATI rep with R300 PR.
3) A B3D or VE3D "rebuttal" to both that includes a feature box like:
Feature: DX8 | DX9 | OGL 2.0 | R300 | NV3X
(insert little grid of red checkmarks here from interpolated information from both sources)
Obviously, the point of IHV PR is to stretch a definition in a way to make one's own product appear to be on top of another product. By using different definitions, one can make one's own product have checkboxes and another not. By not including DX9 or OGL, an IHV can also lay claim to feauresets that will have no applicable value to the "gamer" as well. Albeit someone using a plug-in in Maya or coding "to the metal" assembly demos might be able to get some benefit, it is meaningless to the "gamer."
Just my opinion. I see nothing wrong with the article, OR the journalism in Rev's article. It doesnt give any intentions whatsoever that the information is "the way it is from Rev" but instead "let's go over this PR document with some additional commentary from the folks that have brought it to you." Since all this information is given, along with some questioning involved, there is nothing wrong with this article that I can see.. especially for the audience of B3D/VE3D readership that mostly understands all this.
Cheers,
-Shark