[FONT=Verdana, Arial, Helvetica, Geneva, sans-serif][SIZE=-1][SIZE=+1] "Blu Ray Reminds us of Betamax"
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Chris Lewis is the Microsoft executive in charge of the European market for the company's Xbox gaming consoles. In an interview with SPIEGEL ONLINE, he makes digs at competitor Sony, he laments the trouble his company has had with the Xbox 360 in Japan and discusses the tastes of German gamers.
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[/SIZE][/FONT][FONT=Verdana, Arial, Helvetica, Geneva, sans-serif][SIZE=-1]SPIEGEL ONLINE: How many Xbox 360s have been sold so far world-wide?[/SIZE][/FONT]
[FONT=Verdana, Arial, Helvetica, Geneva, sans-serif][SIZE=-1]Chris Lewis: By the end of June we will have sold between 4.5 and 5.5 million units worldwide. We were in 19 countries when we launched, we're already in 30. We'll have 80 high-definition games on the market, including games downloaded from our online marketplace "Arcade," by the end of June. It's great that Europe was right up there with the United States and Japan for launch. Europe is the most critical geography to our worldwide success.[/SIZE][/FONT]
[SIZE=-1] [SIZE=-2]BIO BOX[/SIZE]
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Chris Lewis is regional vice president for Europe, the Middle East and Africa for Microsoft. He is responsible for the company's Xbox 360 gaming console business in Europe. [/SIZE]
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[FONT=Verdana, Arial, Helvetica, Geneva, sans-serif][SIZE=-1]SPIEGEL ONLINE: The market you're probably least happy about is Japan. In the first weeks of 2006 more PS2s and Gamecubes were being sold there than Xbox 360s.[/SIZE][/FONT][FONT=Verdana, Arial, Helvetica, Geneva, sans-serif][SIZE=-1]Lewis: It's a tough marketplace for us. It's critical for us to get out there with the right games. We're making steady progress, but it's tough. We are making sure that we have the right content, the right people, the right marketing in Japan.[/SIZE][/FONT]
[FONT=Verdana, Arial, Helvetica, Geneva, sans-serif][SIZE=-1]Read the rest here:[/SIZE][/FONT]
[FONT=Verdana, Arial, Helvetica, Geneva, sans-serif][SIZE=-1]http://service.spiegel.de/cache/international/0,1518,411855,00.html
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Chris Lewis is the Microsoft executive in charge of the European market for the company's Xbox gaming consoles. In an interview with SPIEGEL ONLINE, he makes digs at competitor Sony, he laments the trouble his company has had with the Xbox 360 in Japan and discusses the tastes of German gamers.
[/SIZE]
[/SIZE][/FONT][FONT=Verdana, Arial, Helvetica, Geneva, sans-serif][SIZE=-1]SPIEGEL ONLINE: How many Xbox 360s have been sold so far world-wide?[/SIZE][/FONT]
[FONT=Verdana, Arial, Helvetica, Geneva, sans-serif][SIZE=-1]Chris Lewis: By the end of June we will have sold between 4.5 and 5.5 million units worldwide. We were in 19 countries when we launched, we're already in 30. We'll have 80 high-definition games on the market, including games downloaded from our online marketplace "Arcade," by the end of June. It's great that Europe was right up there with the United States and Japan for launch. Europe is the most critical geography to our worldwide success.[/SIZE][/FONT]
[SIZE=-1] [SIZE=-2]BIO BOX[/SIZE]
[SIZE=-2]
Chris Lewis is regional vice president for Europe, the Middle East and Africa for Microsoft. He is responsible for the company's Xbox 360 gaming console business in Europe. [/SIZE]
[/SIZE]
[FONT=Verdana, Arial, Helvetica, Geneva, sans-serif][SIZE=-1]SPIEGEL ONLINE: The market you're probably least happy about is Japan. In the first weeks of 2006 more PS2s and Gamecubes were being sold there than Xbox 360s.[/SIZE][/FONT][FONT=Verdana, Arial, Helvetica, Geneva, sans-serif][SIZE=-1]Lewis: It's a tough marketplace for us. It's critical for us to get out there with the right games. We're making steady progress, but it's tough. We are making sure that we have the right content, the right people, the right marketing in Japan.[/SIZE][/FONT]
[FONT=Verdana, Arial, Helvetica, Geneva, sans-serif][SIZE=-1]Read the rest here:[/SIZE][/FONT]
[FONT=Verdana, Arial, Helvetica, Geneva, sans-serif][SIZE=-1]http://service.spiegel.de/cache/international/0,1518,411855,00.html
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