Was there any point in this process where you felt out of your depth?
Not really – a lad from Liverpool who was a soccer player?! Why would I feel out of my depth at a strategic multi-million dollar marketing meeting?! No, because we'd all been there from the get-go, as regards to understanding what we needed to do… I had no business education, I'm not an MBA… unlike a lot of other people I've worked with who are incredibly smart people, MBA students that have worked their way through the ranks – that's just not me.
I know what I don't know, which is very important in life, so you tend to surround yourself with people that make up for your deficiencies.
