In a recent Forbes article titled "Show, Don't Tell", SEGA Vice President of Marketing Scott Steinberg predicted Nintendo's next console Wii will launch at a price lower than 200 dollars (U.S.).
Steinberg said gamers can bet on Wii arriving with a price point quite lower than that of competitor consoles due to relatively simpler hardware. He stressed that manufacturing volume and not so much price is the concern at the moment, at least for SEGA. "It is critical to our business planning to know how many units will be available in North America," Steinberg said.
Nintendo of America's Senior Vice President of Marketing and Corporate Communication George Harrison commented on Wii's price point to Forbes, as well. "Now that our competitors have put their cards on the table we think we can wait to set the price of the Wii," Harrison said. "Typically, pricing for a console launching in the fall won't be announced until August or September. We were surprised Sony said it [Monday] night."
Recently, Electronic Gaming Monthly published information revealing the Wii's official price point as 0. However, in the wake of other E3 announcements, much of that information - such as the magazine's statements that Metroid Prime 3 would ship in 2007 and Super Smash Bros. Brawl will arrive in the fall - has been proven false (happens to be the opposite of EGM's claims).
It looks like EGM was wrong on many accounts.
http://www.thewiire.com/news/299/1/Wii_to_Cost_Less_than_200_Dollars_Says_Steinberg