Come on, why don't you try your hand at the guessing game?
Assuming this really does have 256 bits worth of DDR3 PHY:
The PHY are physically overengineered for an explicitly on-package or interposer-based memory situation.
If AMD were planning on some sort of 2.5D or on-package solution to the exclusion of a 4-channel socket or 4-channel BGA mounting, they could have reduced the physical connections. However, for the sake of risk management and flexbility, it might be better to have the capability of driving off-package channels and just not use it than be stuck without.
In the case of a 2-channel socket and on-package sideband memory, half of the PHY would be overprovisioned.
Even so, it could also be possible for the sake of flexibility or copy-pasting that the design would just double an already existing PHY rather than make a smaller interface right next to the larger one.
The savings would likely be minimal because the bigger PHY would just force an area of dead silicon if the smaller interface had to sit next to it.
At any rate, the pictured chip packages don't seem to provide enough room for any sort of packaged setup at the outset, and I'm not sure on there being enough pins for a socketed FM2 quad channel solution, since it is about a thousand pins short of known quad-channel AMD sockets.
Kaveri at least initially only has DCT 0 and DCT3 active. I'm not sure how the numbering maps to the physical PHY. My first instinct is to think half of each PHY array is active, due to a quirk in how AMD has split its memory controllers. That's hardly anything beyond uneducated speculation, as I don't know how AMD physically places or connects them.
Without a socket, a package could get the necessary ball count for quad channel.
Possibly, the chip has the necessary routing from the PHYs to pads for all channels, with half of those links not connected or otherwise off when in a socket format and available for use if FCBGA.
Without that, it would require a different chip revision to make use of them. The lack of mention of a quad-channel at this point might mean the latter scenario is possible.
Extra channels could bring bandwidth benefits, or a hedge if Iris turned out to be better than Kaveri.
The modest benefits from bandwidth changes in the leaked benchmarks might mean this is more of a capacity play if the chip were to interface with a point to point memory standard like GDDR5 (if those rumors were correct) or if a descendant were to work with DDR4.
Extra channels could translate into higher capacity than dual-channel solutions. This might matter for a cloud server solution, where AMD Opterons can still be interesting because they can address more dense DIMMs.
Having channels to spare might allow this limited benefit to continue in a future revision, or if AMD needs to extend the life of its DDR3 cloud chips should the DDR4 chips slip.