It's probably tattooed onto Peter Moore's face, but Halo 3's release later this year will be big. Bigger than all of us. Bigger than Tom's credit card bill. And as with the very biggest games, the information drip-feed would torture even Jack Bauer into confessing that, yes, he prefers the Xbox 360 to the PS3.
So what do we know so far? Well, despite haven written nine million news stories on a game no one's ever seen outside Bungie, we know very little. You know, the names of the new weapons, the Mongoose ATV, the names of some maps, but little of consequence. Here's a World Exclusive guess: it's going to be a bit like Halo 1 and 2, but with high definition badgers.
And to continue the agonising process of filling up our factometer on the game, we grabbed content manager Frank O'Connor to see if he had any more nuggets to reveal. Interview by Gregor Wildermann of Eurogamer.de.