I agree wholeheartedly that the info bar is butt-ugly. Sony claimed many people use it, but I think it's because they don't know how to turn it off. People may click on it to try to find out how to turn it off.
For general notification, they are using the following ways:
* The Playstation Blog
* The Playstation newsletter
* Gaming sites and magazines
* Pulse and Qore (argh !)
* Word-of-mouth via forum
These should hit the hard core people pretty well.
For the casual crowd, I'm afraid they'd have to find other channels. Since it's free, I'd say just bundle it into every Vaio (Home model at least), or find co-marketing opportunities.
EDIT: I still think the best way is to play a video in the XMB background. The XMB is a TV interface. Playing changing marketing material in the background is like watching TV commercials (e.g., Home user activities, short blurbs from Christina and that Qore gal, etc.). It doesn't even have to be full screen.
For general notification, they are using the following ways:
* The Playstation Blog
* The Playstation newsletter
* Gaming sites and magazines
* Pulse and Qore (argh !)
* Word-of-mouth via forum
These should hit the hard core people pretty well.
For the casual crowd, I'm afraid they'd have to find other channels. Since it's free, I'd say just bundle it into every Vaio (Home model at least), or find co-marketing opportunities.
EDIT: I still think the best way is to play a video in the XMB background. The XMB is a TV interface. Playing changing marketing material in the background is like watching TV commercials (e.g., Home user activities, short blurbs from Christina and that Qore gal, etc.). It doesn't even have to be full screen.