Many of Epic's exclusivity deals were 'not good investments,' says Tim Sweeney, but the free games program 'has been just magical'
The most cost-effective way to get new users on the Epic Games Store has been the free games, not the exclusives.
"We spent a lot of money on exclusives," said Sweeney. "A few of them worked extremely well. A lot of them were not good investments, but the free games program has been just magical."
