because several sources (pc gamer, interweb forums) said it was 'bullet proof'. plus pc gamer recently had a complete 'build it yourself' article that used it. and im just not that saavy with the hardware, so i wanted bulletproof. and i can always dabble in sli later on.
and im an ATI GPU guy, what can i say? i loved my 9700pro. and the bang i got from installing it years ago.
and this new card doesn't disappoint! Lost Coast is AMAZING.