Big Blue offers a sneak peak at the powerful chip at the heart of Microsoft's next-generation gaming console...
...To prove its chipmaking mettle, IBM is showing what its new Xbox chip is made of -- literally -- on Oct. 25. the outfit will make the disclosure at the Fall Processor Forum, an annual gathering of chip engineers taking place Oct. 25-26 in San Jose, Calif...
...Microsoft, in a bid to get its next-generation gaming console on the market before Sony's PlayStation 3, held suppliers to tight deadlines. IBM's Comfort said the company sped up its development cycle to meet Microsoft's demanding timetable. IBM's Engineering Technology Services unit kicked development into high gear, cutting a process that would have normally taken 30 to 36 months down to 24 months. That meant making sure there were no mistakes made along the way. "We paid extremely close attention to detail in our design practices," Comfort says...
Etc. etc: http://www.businessweek.com/technology/content/oct2005/tc20051025_898864.htm