It seems to me up until now all the most highly acclaimed graphics technology has been very "traditional" in nature. All the "untraditional" designs seem to be very troubled (NV3x everyone seems to hate, Playstation 2 has lower performance than it was supposed to, Power VR was successful in Dreamcast but did not hold up well against the competition in the PC space). The most popular tech right now (R350) is traditional with a few modifications (early Z etc.). R400 was supposed to be something wildly different but it was canceled in favor of R420 which is supposedly a heavily modified R300. I think until the limits of silicon are reached these "traditional" designs will be the technology leaders.