Regardless of what one thinks of the watch, it rofflestomps all of the competition. It makes the second-prettiest watch - the Moto 360 - look like a cheap toy, the kind of thing you get inside one of those plastic eggs that pop out of a dispenser after inserting a coin and turning a handle.
...Of course, that doesn't matter much if you think smartwatches are fucking stoopid to begin with, but there ya go... *shrug*
I can't help thinking of how beautiful (I think) it is. The care and precision with which it has been designed and put together, the attention - and general lack - of detail. The re-thinking of the control interface. Not just blindly shrinking down a phone OS to the size of a watch, but to really think things through. The haptic feedback is a bit gimmicky, but the pressure sensitive screen is not. The scrollwheel definitely is not. Apple pulled the pants down on all of the - almost nonexistent - competition, they all went /Dies after seeing this unveil I'm sure. They were outclassed, bigtime.
Maybe Apple will singlehandedly make smart watches an actual thing somehow, I don't know. If Apple can't, then nobody can, because samsung's pathetic rapid-fire throwing-shit-at-the-wall-with-nothing-sticking sure won't.
And the CHEAPEST watch - the alu casing with polymer strap - will cost $350, jeebus wept. Don't ask what the stainless steel case with the nine-hour-to-cut steel links cost, or god forbid, the solid 18K gold model with the fancy italian unicorn leather strap...
What I would REALLY like to know is:
*Battery life. The hardware in this thing is pretty damn serious!
*Display brightness under sunlight. OLED is pretty crap there I hear, and this has gotta be OLED.
*Flash capacity.