Shifty Geezer said:
I wonder if Sony are deliberately keeping things low-key in some areas because they can't supply enough hardware for a huge buying extravangza?
But running out of units is great publicity. If they sold 1M units in 1 day they could claim they were overwhelmed by the demand and claim all kinds of records. It would be first page news and have a great buzz.
Publicity, good or bad, is good for business. "Low-key" is not.
From the sounds of that IGN report some areas people don't know what PSP is or why they might want it, where as other areas it's gone in a flash.
That sounds more like a marketing issue on Sony's part. While I think the PSP is a better device technically than the DS (I think dual screens is a gimmik... touch screen is nice though... for pda features!), I still remember people storming the local Walmart fot the NDS.
How well are Sony going ot be able to ramp up production in future? When they're trying to maintain supplies in 3 1/2 continents they're going to be stretched thinly if demand gets as high as PS2.
Kind of stinks when you have a killer device yet you cannot get it into customers hands. While I expect production to pick up, shortages can be a real downer. While I doubt this would carry on long, if production is still low come fall this could really hurt sales and give the NDS a boost.
Oh well, production shortages is one negative of going with a totally cutting edge system. We need to remember this when we talk about the home consoles. Yeah, cutting edge is great, but it comes at a cost and ability to deliver the parts.
Perhaps the high price was a deliberate "turn off too many early adopters, maximize profits on first sales" strategy, with a price drop (or PSP only pack) at $200 earmarked for 6 months down the line?
Supply and demand. PSP sold like crazy in Japan. If Sony sells all 1M PSPs in a timely manner then the high price point is worth it. 1day or 4 weeks, does not really matter. As long as they are selling what they have they will do great.
The price, of course, will always be a hitch. But the PSP is a high quality device so in that regards they should expect a premium. I also think Sony is going after the iPod type crowd also, not just the bargin Gameboy players. A 14yo who bought a GBA for $70 may not have the cash for a $300 PSP/Game.
In many ways Sony is going after a totally new market segment and that will require some effort to convince. My guess is that the PSP will ultimately be very successful,
but if they have production issues and the price remains high this opens the door for Nintendo to get an even better foothold with the NDS that they can distract people long enough to bring out GB2.
And the competition and re-focus of big developers on handhelds will be great for everyone