Maybe someone will justify this point of view with an actual argument
Intel die sizes for the desktop have traditionally been lower than BD, though it too can use the same or very similar sizes at the extreme edition end of the desktop specture.
SB EP ~360
SB 215 mm2 high-mid desktop (half-size variants for lower SKUs exist)
Westmere EP 248 mm2 (Xeon/extreme edition i7)
Nehalem 263mm2 (planned smaller variants cancelled?)
Penryn 110/220 (MCM)
Conroe 140/280 (MCM)
There is a strong desire to keep die sizes low, even below SB if it weren't for the IGP.
What we see with Nehalem is a point where the MCM approach to mainstream and Xeon stopped and probably where Intel was least comfortable, though it had the upside of kneecapping AMD's server efforts.
Westmere and beyond split mainstream and server designs.
AMD has been less able to support that many product lines, over the same time period, but the advent of Llano and BD show a stronger divergence.
AMD
Bulldozer 315
Llano 228
Thuban 346
Barcelona 286
K8 (opteron/athlon) 220
On the desktop, there nothing that crosses 300mm2.
Depending on the rung, there is pressure to be nearer to 200, and if a chip needs to cover the lower mainstream levels, below 200.
AMD's spent longer periods of time with larger dies on the desktop, and we see their level of success.