hahahahahahahahhahahahaha god you don't live near a rural area do you
There are two views here, the market for DD today and the market for DD in the future.
Today you say rural Germany has an issue, fine, but will it be an issue in 3 years?
If you got a system that works today and is field tested you only have to keep up with demand and continue scaling and adding features for your needs.
Heck look at XBox Live vs PSN, much of the reason that Live is better today, is because they had a version of Live last generation to. MS evolved on the old one and probably they did it much better due to what experience and knowledge they gained then.
In my none gamer life, I design service networks and help service providers upgrade networks and add new services etc, they are planing for a DD/Streaming future (well I am at least and they do as I say
it might take some years, but we will get there.
And the reason is very simple, if provider A does not want to give you something usable, then there will be provider B that will ie provider A will go away or they will provide you with it also.
I see this all over the place, for my company the hardest part is to get the first provider to signup and start offering things, but when that happens "all" the others signs up to.